Newgen has conducted a poll on LinkedIn, asking our followers, “What does ‘Transforming Experiences’ mean to you?”
The results were that 45% of respondents said they interpreted “transforming experiences” as enabling anytime, anywhere operations, and 28% responded with end-to-end customer journey enablement. It’s no surprise, especially during a disruptive global pandemic, that most organizations are focused on improving customer experience, uninterrupted business operations, and secure remote accessibility.
But the question is how can enterprises, like yours, transform the end-to-end experience for your internal and external users?
Let’s see if the answer lies in digital transformation.
What is Digital Transformation Anyway?
In a separate poll, we asked our LinkedIn network what “Digital transformation should mean.” 38% of people responded with simplified work, while the rest of the respondents were split evenly between paperless operations (24%), new innovations (22%), and happy customers (16%).
All of them are right! Based on our experience over the past nearly three decades, we believe that effective digital transformation should involve:
- Enhancing your customer experience through omnichannel interactions and prompt communications
- Empowering your employees with tools to rapidly develop and update business applications
- Providing visibility, connectivity, and accessibility to your employees, across your end-to-end operations
- Implementing an agile IT infrastructure, with new-age technologies, that can grow with your company
Transforming Experiences through Digital Transformation
As “transformed experiences” is becoming a competitive differentiation, enterprises must accelerate their digital initiatives. In fact, analysts at Forrester said, “In 2021, we predict that companies will accelerate digital transformation with a focus on customers and the products, practices, platforms, partners, and places to sell to and serve them.”
To us, “transforming experiences” means enabling anytime-anywhere operations, seamless customer journeys, omnichannel engagement, modernization of your existing IT systems, smooth collaboration, and more.