One of the most important things to understand about the data that your business is creating is that you’re talking about so much more than just a collection of files sitting on a hard drive somewhere.
Contained within that data is the context and insight you need to not only understand how far your organization has come, but also to better predict where it might be headed. It holds the key to better understanding your target audience, all so that you can serve them in a far more effective way than ever. It has what you need to understand everything you’ve already worked so hard to build on a fundamental level, thus allowing you to reinforce and strengthen your position moving forward.
In other words, hidden inside that data is a story — and it’s one that absolutely needs to be told.
Data storytelling itself can take many forms — from simple visualizations to complicated investigative pieces and everything in between. But regardless of the exact shape data storytelling takes, the end result is clear — it’s an opportunity to better inform and persuade audiences on just about any topic that you can think of.
Using data to tell stories is one of the best chances you have to engage with key audiences like never before. Thankfully, getting to this point isn’t nearly as difficult as one might think. You just need to keep a few key things in mind along the way.
The Art of Data Storytelling: Breaking Things Down
One of the major reasons why data storytelling is so effective ultimately comes down to the power of stories themselves.
Not only are stories inherently memorable, but they’re also essential to help us process the world around us. Stories help people detect patterns, understand context, and derive meaning from experiences in a way that they may not otherwise be able to. They help us focus on key information and remember it for far longer than we otherwise would.
But within the context of your business, it’s important to understand that the types of data professionals you’re likely working with don’t necessarily get training related to storytelling. They understand how to help you work with your data, but they lack the skills needed to do so more effectively than ever. Therefore, building up your data storytelling skills and empowering those professionals becomes one of the best chances you have to do all of this and more.
Putting Data Storytelling to Work for You
In an effort to empower your own data storytelling efforts, you need to first understand more about the core elements of data stories.
The first, obviously, is the data itself. This means that as your storytelling efforts begin, you need to think about what data you should include for the best results. This means having not only an understanding of your data but also the context of that information, the quality and even the metadata. Familiarizing yourself with the core fundamentals of this data will give you everything you need to build a better story from here.
Speaking of the story, the next most important element that you’ll want to focus on is the narrative itself. What, exactly, are you trying to say with your data? What is your data trying to say to you?
Whether you’re attempting to summarize data, make comparisons between two or more ideas, or even highlight outliers, it doesn’t actually matter — you need to understand the goal of your data story before you can begin to tell it in the most effective way. Start with the main idea that you’re trying to get across and then work your way back to the data, choosing those sources that support the narrative as it unfolds.
Finally, you have the technique of data visualization — something that can help tell your story in a natural and organic way. Human beings are visual learners — they always have been, and they always will be. When information is presented to us visually, we don’t just understand it better — we also remember it for far longer, too.
That’s why data visualization is another crucial element of your data storytelling efforts. By showing, not telling, you make it easier to get your point across in a way that resonates with your audience.
But in the end, you can’t forget to focus on the most important element of all: your audience. By taking the time at the beginning of this process to define who your audience actually is, you put yourself in the best position to get the right story in front of them at exactly the right time.
At M-Files, our goal is to provide knowledge workers with the connected content and intelligent automation they need to empower a smarter way to work. However, we wouldn’t be who we are today without our amazing customers. Our customers are our guiding “why” — and as of today*, we are proud to share that because of them, we have achieved a 4.4 out of 5-star rating in the Content Services category on Gartner Peer Insights, which documents customer experience through verified ratings and peer reviews from enterprise IT professionals.
The satisfaction of our customers has, and always will be, our number one priority. We’re humbled that as of August 1, 2021, 88% of Gartner Peer Insights respondents would recommend M-Files as a Content Services Platform, based on 78 reviews over the past twelve months. We believe achieving such a reputable Gartner Peer Insights rating showcases our on-going commitment to providing customers with new, innovative ways to manage, secure and collaborate around content.
The reviews speak for themselves, and we couldn’t be more humbled our customers think so highly of us:
- “It is a mastermind software to have when it comes to managing data. I have used M-Files for a long time and I am completely satisfied with the breadth of functionalities it offers.” – Consultant, Services [read full review]
- “One of the best document management system available in market. Easy to store and manage large files in this application. Collaboration made easy with this application.” – Senior Analyst, Services [read full review]
- “M-Files is one of the best content management software which lets users to create, manage and store the data. The product is very easy to use and implement.” – Analyst, Services [read full review]
- “M-Files is a document management software where users can firstly and quickly manage and organize electronic documents. The user interface is very good and the user can perform the multi-task at one time directly from the central dashboard.” – Software Engineer, Services [read full review]
We strive to provide a modern approach to information management that increases the productivity of knowledge workers, ensures a seamless digital experience, strengthens collaboration, enables business continuity, and reduces business risk. Over this past year, it has been our greatest pleasure helping organizations navigate, control, and manage overwhelming amounts of data brought on by digital transformation and the pandemic. We are humbled our customers see the value in our metadata-driven approach and look forward to helping our customers continue to see greater productivity and ROIs across their organizations.
*August 1, 2021, based on 78 reviews
 Gartner Peer Insights reviews constitute the subjective opinions of individual end users based on their own experiences and do not represent the views of Gartner or its affiliates.
M-Files, the intelligent information management company, today announced the acquisition of Hubshare to bolster external content sharing and collaboration and deliver an improved digital client experience. Hubshare offers a secure digital workplace portal that enhances user and client engagement through collaborative working, secure file sharing, and project management.
Now part of the M-Files product portfolio, Hubshare provides a secure information exchange platform where companies can be forerunners in driving digitalization and improving the customer experience using branded, customizable client portals. The portals can be quickly and easily tailored to meet individual client needs which drive collaboration and productivity.
“The Hubshare acquisition helps us deliver a unique digital client experience and better serve knowledge worker industries such as Professional Services, where information sharing and external collaboration are critical requirements,” said Antti Nivala, founder, and CEO at M?Files. “Our integrated offering takes M?Files from the back office to the frontline of our customer’s business, helping provide a digital window for our customer’s clients as they drive digitization across the organizations they serve.”
Unlike typical file sync-based document portal solutions where information is copied from an enterprise content repository, M-Files now offers a secure and integrated solution for internal and external collaboration without data duplication. While the M-Files user experience is optimized for streamlining internal document management processes, the new Hubshare hub in M-Files provides key information such as documents, people, processes, discussions, and more to external users, such as clients, via a branded portal that is optimized for an improved external user experience. This helps strengthen customer satisfaction with a better and more compliant collaboration experience.
“Today, with the announcement of our acquisition, we celebrate our common vision and goal of making work smarter and collaboration more efficient for our clients,” said Nicholas Child, CEO, Hubshare. “Our combined offering will undoubtedly benefit organizations across the globe seeking a more secure and integrated solution for internal and external collaboration. We are delighted to be an integral part of the M-Files journey, delivering our digital client experience and collaborative workspace solution alongside the visionary M-Files intelligent information management platform.”
M-Files’ mission is to profoundly improve how companies do business in the digital, work-from-anywhere world. M-Files connects siloed systems, applications, and repositories and provides a full view of all relevant information across an organization. Delivering connected content and intelligent automation, M-Files increases the productivity of knowledge workers, ensures a seamless digital experience, enables business continuity, and reduces business risk.
About M-Files Corporation
M-Files’ AI-powered intelligent information management solution connects all documents and information, across every platform and repository, then analyzes them to place them in context. This makes it possible to serve up the right information to the right people right when they need it—and automate information-driven business processes—while maintaining complete control and compliance. Thousands of organizations in more than 100 countries (including NBC Universal, OMV, SAS Institute, and ThyssenKrupp) use M-Files to manage their business information and processes—and give their employees A Smarter Way to Work. For more information, visit www.m-files.com.
M-Files is a registered trademark of M-Files Corporation. All other registered trademarks belong to their respective owners.
Hubshare enhances user and client engagement through collaborative working, secure file-sharing, and project management. The solution provides an all-in-one, flexible, and customizable digital workspace that allows unlimited customer-specific portals, each one unique to each customer’s requirements. Hubshare helps its worldwide users boost their productivity and facilitate external and internal collaboration. Hubshare has offices in France and distributors in the UK, Hong Kong, Australia, and North America, and resellers in numerous other countries.